THE MODEL
What is Software for Equity
Software for Equity is a partnership model in which Easy4Cloud designs and develops your digital product — MVP, SaaS application, cloud platform — without requiring a cash payment.
In return, we enter your startup or project with an equity stake, becoming a co-protagonist of its success.
Not a vendor. A partner.
WHO IT’S FOR
Who this model is designed for
Founder with a big idea, no budget
You've validated an idea, you know the market, you have the team — but you don't have the cash to build the product. Software for Equity lets you start development without burning runway, giving up an equity stake instead of an upfront fee.
Early-stage startup looking to accelerate
You already have a product and customers, but the next development phase requires resources you'd rather preserve. You're looking for a tech partner who believes in the project, not an agency that sends invoices. With Easy4Cloud you get a real partnership, with interests aligned with yours.
Traditional company looking to build a digital product
You have an established company and an idea for a digital product that could open a new market. Instead of paying a software house, you prefer to build with a partner who has skin in the game — someone who invests skills and work in exchange for a stake in the new project.
HOW IT WORKS
The process in 4 steps
Application
Send us a presentation of your project. No full business plan needed — we just need to understand the idea, the target market, and where you are right now.
Evaluation
Our team assesses technical feasibility, market potential, and compatibility with our model. We’ll get back to you within 2 weeks with concrete feedback.
Partnership agreement
If there’s alignment, we define the terms together: project scope, deliverables, timeline, and equity structure. Every agreement is tailored to the project’s complexity and stage.
Development & growth
We start building. Easy4Cloud brings the technical team, methodologies, and the ecosystem that has already taken 9 startups to market across 10 countries.
Use cases
Concrete use cases
A B2B startup without a CTO
A commercial founder has identified a real problem in a vertical market, has the first paying customers, but lacks the technical skills to build the product. Easy4Cloud joins as a technical co-founder, develops the MVP and handles the first iterations in exchange for an equity stake.
An SME looking to create a new SaaS vertical
A company with 15 years of industry know-how wants to turn its internal processes into a software product to sell to other operators. Easy4Cloud builds the platform and supports the commercial launch as a technology partner with a stake in the new project.
An early-stage startup ready to scale
A startup with a working product and 30 paying customers needs to rewrite its backend to scale, but doesn’t want to raise a round just to cover development costs. Easy4Cloud steps in for the re-engineering phase with an equity agreement that replaces the cash component.
Faq
Frequently asked questions
We evaluate software, SaaS, and cloud application projects with scalable growth potential. The industry is not a limitation: what matters is the solidity of the project, the clarity of the target market, and the motivation of the team.
Each agreement is negotiated individually based on the project’s complexity, the value of the development required, and the startup’s stage. We discuss this transparently during the evaluation process.
No. We can also work with pre-incorporation projects, helping you structure the corporate side alongside the product development steps.
We commit to getting back to you within 2 weeks of receiving your application.
